This course provides an introduction to marketing strategy, marketing planning, and effective budgeting techniques for small business owners.

Beginning with efficient marketing planning, instructors will guide students into a process based system which focuses on how to plan, budget, and execute the most effective marketing campaigns. An emphasis will be on how to apply this information and strategically plan for your specific business, as well as how to avoid the most common mistakes made in small business marketing. Discussion will also include the importance in creating a consistent marketing approach, and the importance of identifying the most specific targets for your business.

This course consists of 6 hours of classroom training and interaction and will offer the student an introduction to marketing strategy for small business. 

Write a review